Boomin Marketing is a 6-week course teaching the basics of digital marketing for small businesses.
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Description
Many small Black owned businesses struggle to compete with big name brands that have access to large budgets. In addition, they don't have the resources or know-how to utilize digital marketing strategies that could help them grow their business.
The goal of Boomin Marketing is to provide small Black owned businesses with the tools and knowledge necessary to implement digital marketing strategies that will improve their bottom line. By completing this 12 week cohort, you'll learn about:
- The fundamentals of digital marketing including search engine optimization (SEO), pay per click (PPC), social media marketing (SMM), email marketing and more.
- How to create an effective website that drives your business forward.
- How to build an email list that connects directly with your target audience so they can buy from you when they're ready!
- How to set up PPC campaigns that bring in new customers while keeping costs low!
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